In the context of the newly established German Internet Institut, me and two fellow students developed a proposal for a communication system for the Weizenbaum Institut. The focus lies on Joseph Weizenbaum‘s notion of symbiosis between society, human aspects and needs and technology accompanied by digitalisation. Therefore, the figurative mark embodies two languages of form: analogue–digital, humanistic–machine, round–angular, curvy–edgy, organic–inorganic.
We adapted this field of tension to the visual language and developed the details of the corporate branding which composes of graphical elements such as customised icons, digits and a signage-system. The occurred visual identity creates a modular, fluid and dynamic manifestation, inspired by the transformability of society and the internet as interactive, ever-changing medium. The corporate identity, thus, empathises the individual character of the Weizenbaum Institute by visualising its core competency whilst differentiating from prevailing stereotypes of visualisation of the internet.
We documented our process in a printed publication.