For the Berlin University of the Arts open day 2018, I created a poster series and an animated poster.
I used the image of a paper roll because it symbolises design processes, the development of new ideas and creativity. Creativity is mostly based on putting ideas on paper. Hence, a sheet of paper is here intended as the beginning of something new. Additionally, the paper roll refers to the German word Rundgang (round tour). The poster series consists of four posters in which the position of the roll and the colour of the elastic bands varies. The different colours represent the variety of creative processes that exist throughout the University of the Arts Berlin.
The poster is created digitally and the used software is a combination of Cinema 4D, Photoshop and InDesign. It was printed Offset.