In 2030 the consequences of climate change impact everyone’s life and it is up to the individual to prepare. One way to do so is offered by the Climate Catastrophe Gym – an apocalyptic fitness center where the user trains to survive a variety of natural disasters, such as floods, wildfires and storms.
We created a speculative brand identity including posters, flyers and business cards and an interactive interface for the wildfire exercise machine. By using a visual language that fits well into the universe of fitness brands, we made the idea of preparing for catastrophe in your everyday life appear very real and believable. In the context of climate catastrophe, the typical tone of voice becomes funny but also unsettling. We wanted to make people reflect on the future that awaits us if we don’t change the way we treat our planet.
The project is a collaboration with Natalie P. Koerner’s artistic research project “Catastrophe Gym”, which aims to make abstract notions concerning climate change predictions more directly and physically experienceable. It is funded by the Royal Danish Academy’s 2020 KUV Fast Track initiative.