Project

31_ 121_
Gradwanderung
Shanghai

In collaboration with

Features

Page Magazine printed issue 04/19 and online

Description

31_121_ Gradwanderung Shanghai is an urban exploration concept dealing with cultural transition by creating a multimedia guiding concept. The primary focus lies on German-related places in Shanghai. The project was realised in collaboration with the German Consulate General in Shanghai.

The main idea of the concept is to enable the user to wander along German traces, culture and history and explore the city of Shanghai by unconventional places, persons and narratives. The multimedial application consists of digital and analogue components. The interplay of a printed publication made up of individual booklets and a digital app generates an innovative approach to explore spacial environments.

Each respective booklet contains one German-related place in Shanghai and narrates its deep-rootedness in German relations. One intention of the print publication is to arouse curiosity and provide a summary of the places without superseding the physical exploration. This field of tension is contrasted by the mobile application adding a playful component to the urban exploration concept. Without navigating the user precisely, the app guides the way through Shanghai and provides multimedia information about the sights when arriving. By conceiving the project bilingually, the two diverse cultures encounter each other and intercultural exchange is being fostered.

The printed publication is made up of 21 individual booklets. Each booklet contains one German-related place in Shanghai and narrates its deep-rootedness in German relations. Supplementary photographs transfer the atmosphere.