Takeoff is a brand I created through my study at OCAD University that makes travelling easier, especially by airplane with just hand luggage. Because of the diagonal design the brand appears very dynamic and fresh. That is important, because it is directed to people who are enterprising and active. It is specialized for women‘s and men‘s cosmetics and offers for both the most important travel cosmetics. The costumer can easily buy a compact pack, with a by plane regulations required soft and transparent bag already inside.