Anyone who considers themselves a baker takes pride in their creations. We found that there was a lack of baking extracts that mirrored this feeling of pride and quality. The truth is that bakers want the best ingredients for the best results. For a packaging design course through my study at OCAD University me and a fellow student developed a new brand called Levate extracts. It’s a brand that aims to (e)Levate your baking to the next level. Additionally, the idea is to provide the consumer individual larger bottles of each SKU but the variety pack as well, incorporating smaller bottles. The variety pack allows the consumer the oppurtunity to try each of the 6 extracts at a competive price point and to experiment with different recipes. Additionally, this brand creats greater ease of product access through the use of a pipette vs. pouring liquid onto a teaspoon, which is not very accurate.
In collaboration with: Karen Chau
